Five Slavonian counties and their tourist boards have launched a web platform "Slavonia. Travel" aimed at the domestic market, inviting tourists with messages - "Feel. Taste. Meet", it was pointed out at the presentation of that platform. The platform includes a communication strategy, promotion on social networks and a new website, and the goal is to find all the information about the region of Slavonia, Baranja and Srijem in one place, i.e. all five counties involved.
Virovitica-Podravina, Požega-Slavonia, Brod-Posavina, Osijek-Baranja and Vukovar-Srijem counties can offer a wide range of experiences and vacations of various kinds, including a rich oeno-gastronomic offer, two nature parks, numerous rivers, lakes and forests, castles, mansions, forts, museums, hospitality and relaxation. "Slavonia is the right choice for everyone who has to take care of the travel budget even in these times when physical distance is still being watched, and still wants to enjoy the freedom of travel," said Rujana Bušić Srpak, Slavonia cluster coordinator and director of the Vukovar-Srijem Tourist Board.
She said that the new platform also provides key information about the uniqueness of the region as a destination, and the cluster has been conducting promotional activities for several years, now with a digital communication platform. They see a chance for tourist development, but also traffic in the situation of coronavirus in Slavonia County in new trends in tourist demand based on green, preserved, undiscovered, honest, indigenous and the like, and now additionally important destinations without crowds, which is Slavonia with its expanses in trend, said Snježana Boranić Živoder from the Institute of Tourism.
We checked out what we were most interested in, and that was the flavours. Here is what they say on this platform: "Whether it is kulen, sausage or bacon, no one leaves Slavonia hungry. But it's not just meat delicacies. Slavonia has always been an area rich in fish, and fishing is a part of life. Specialties made from river fish such as smoked carp, fried catfish, perch and trout are famous. Wine tourism in this area is very popular, and includes a full range of activities from touring wine roads, organized tours and stays in vineyards, studying oenology, visits to wine cellars, museums of wine as well as various events and festivals related to wine and viticulture. It is said truth is in wine, but if you are looking for a universal cure, Slavonians will surely offer you something other - the rakija (brandy)! Its history dates back to ancient times, and it was enjoyed by all, from peasants to kings. "